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Marketing Research: Additional Online Resources

This guide is your link between the Marketing Research course and the CVTC Library!

Government sites

US Census Bureau

It is their mission to serve as the leading source of quality data about the nation's people and economy. Home to American Fact Finder, NAICS code information, and a number of other data tools.

Bureau of Labor Statistics (BLS)

Agency responsible for measuring labor market activity, working conditions, and price changes in the economy.  Link defaults to Industries at a Glance portion of the site.

U.S Small Business Administration (SBA)

An independent agency of the federal government that seeks to aid, counsel, assist, and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation.


Official National information Clearinghouse of the U.S. Small Business Administration.  You can find a lot of free industry reports and snapshots here.

Bureau of Economic Analysis

The Bureau of Economic Analysis (BEA) promotes a better understanding of the U.S. economy by providing the most timely, relevant, and accurate economic accounts data in an objective and cost-effective manner.

United States Department of Agriculture 

Organization that anticipates trends and emerging issues in agriculture, food, the environment, and rural America and to conduct high-quality, objective economic research to inform and enhance public and private decision making. Linkage defaults to Retail and Wholesaling within the website.

Pew Research Center

A ton of free research that you can use to better understand your target market. Best of all, the site has a sleek UI and interactive charts that reveal more granular data as you hover over certain elements.

Social Media Trends

Audience Insights (Facebook Demographics) You must be logged into a FB account to use this tool.

An audience creation tool from Facebook lets you create any sort of target demographic—by region, by age and gender, by interest, by page likes, and more—and shows you the breakdown of the audience slice you’ve chosen. One of the quickest ways to learn about those who have liked your page is to run insights on that specific segment.

Twitter Trends

Imagine a Google-like search engine devoted solely to Twitter. You enter your search terms and, voilà! You see every public conversation happening on Twitter that contains that phrase.


Free social media monitoring tool that helps you to measure and track your brand's magnitude via 36 social media metrics

Social Mention

A social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.  It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc

Other Online Tools

Marketer’s Almanac (Google)

The Marketer's Almanac surfaces data, insights, and consumer trends around these key moments to help you get a jump on your marketing plan.


BizStats is the home of free, accurate business statistics – well organized and easy to access.


This online tool helps companies choose the best locations for their facilities based on market data provided by a network of communities.  Answer questions about your market, type of business and real estate needs, and ZoomProspector will provide a list of locations it deems best for you. Be sure you understand the demographic profile of your target customers so your business will be matched with areas that offer the most promising prospects.

My Best Segments

Provides researchers with tools to understand an area's demographic information and lifestyle habits. You can find out which areas would be most receptive to a campaign or launch, which competitors are located nearby, and trends in the area that have shifted.