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Marketing Research

Hours and our Library of Things

Need to visit, use a study room, or check out a charger?

All the Things you can Check Out - including Study Rooms

Check out these business centered databases:

Required Textbooks

Required Textbooks

Additional Resources

American Fact Finder

Provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come for several censuses and surveys.

Bureau of Labor Statistics (BLS)

The Bureau of Economic Analysis (BEA) promotes a better understanding of the U.S. economy by providing the most timely, relevant, and accurate economic accounts data in an objective and cost-effective manner.

Pew Research Center

A ton of free research that you can use to better understand your target market. Best of all, the site has a sleek UI and interactive charts that reveal more granular data as you hover over certain elements.

U.S Small Business Administration (SBA)

An independent agency of the federal government that seeks to aid, counsel, assist, and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation.

You can also find demographics through your area's Chamber of Commerce, Association & Trade Websites, or from a clients' social media accounts.

With their permission, of course.

Audience Insights (Facebook Demographics) 

You must be logged into a page's FB account to use this tool.

An audience creation tool from Facebook lets you create any sort of target demographic and shows you the breakdown of the audience slice you’ve chosen. One of the quickest ways to learn about those who have liked your page is to run insights on that specific segment.

Marketing Research: Course Resources