All the Things you can Check Out - including Study Rooms
Check out these business centered databases:
Required Textbooks
Basic Marketing Research by BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition. You examine the two dominant approaches to gathering marketing information, learn how to merge these approaches and work with data from multiple sources. You review the information-gathering function from the perspectives of researchers who gather information and marketing managers who use it. This presentation is packed with the features that make it a best-seller, from study tools to updated content to an easy-to-read writing style.Provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come for several censuses and surveys.
The Bureau of Economic Analysis (BEA) promotes a better understanding of the U.S. economy by providing the most timely, relevant, and accurate economic accounts data in an objective and cost-effective manner.
A ton of free research that you can use to better understand your target market. Best of all, the site has a sleek UI and interactive charts that reveal more granular data as you hover over certain elements.
An independent agency of the federal government that seeks to aid, counsel, assist, and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation.
You can also find demographics through your area's Chamber of Commerce, Association & Trade Websites, or from a clients' social media accounts.
With their permission, of course.
You must be logged into a page's FB account to use this tool.
An audience creation tool from Facebook lets you create any sort of target demographic and shows you the breakdown of the audience slice you’ve chosen. One of the quickest ways to learn about those who have liked your page is to run insights on that specific segment.