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Course Guide

Marketing Research

A Quick Word from your Librarian, Nic Ashman

This video runs 27 seconds.

Your Library Databases

Search ALL Library Resources: Find Books, Articles, Movies, and More


Need a Refresher?  Visit our OneSearch Overview Page for tutorials.

Business Source Premier (CVTC access)

The industry's most widely used business research database, Business Source Premier features full text and searchable cited references for top journals covering a variety of business disciplines.

Refresher Video for Basic Company & Industry Profile Searches


LinkedIn Learning

Online learning platform with over 13,000 courses taught by real-world experts. This is a great resource for building up your a wide range of skills. *Link will take you to the resource guide.  Access link is in top right corner or that page.

How To Use LinkedIn Learning (Video


Social Explorer

Social Explorer helps you gain deep insights into any location of interest through thousands of data variables and stunning visualizations, and reinforces your decisions with reliable data mapping capabilities. The link will take you to the Social Explorer Guide with login options.

Introduction to Maps Tutorial (Video)


Additional Resources

A few words of advice:

You may want to look up your NAICS code via the US Census Bureau (pronounced "Nakes") ahead of any industry searches.  This can pinpoint the appropriate industry(ies) your business falls under.  

Trade publications and websites can give you an idea as to who an industry's customers are and their needs. For example, if doing research on the cosmetic and nails industry, review NAILS Magazine. To find trade publications, Google your industry with keywords like "trade organization" or "trade associations".  You can do this in OneSearch and Business Source Premier as well.

In addition to the nationwide organization, many local communities also feature their own Chamber of Commerce organizations that offer guidance and resources specifically tailored to the market and issues of the local community.

Access additional resources lists by clicking on the links below


Marketing Segmentation, Demographic Data Links


Company & Industry Information Links


Small Business Resource Links


The Rest of the Library

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Marketing Research: Course Resources

This guide is your link between the Marketing Research course and the CVTC Library!