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A Quick Word on Evaluating your Sources

Please reference the images below for a quick recap on Primary & Secondary Sources.

Primary Source Secondary Source Infographic 

 

Shonnmharen. (2015). File:Primary Sources.png - Wikimedia Commons. Retrieved October 1, 2018, from https://commons.wikimedia.org/wiki/File:Primary_Sources.png and https://commons.wikimedia.org/wiki/File:Secondary_Sources.png

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Marketing Research: Source Evaluation

This guide is your link between the Marketing Research course and the CVTC Library!