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The Importance of Citations

Fundamentally, we cite our sources because information is the intellectual property of the creator and we need to give them credit for their work. If we don't, that's called plagiarism - and it is theft. The Writing Center at UW-Madison has an excellent resource on avoiding plagiarismBeyond this, it's best practice to cite your sources because it creates a research trail that you (or someone else, like your instructor) can follow and it provides evidence of the information you present.

Quick APA Citation Visual Guide

OneSearch Citation

You don't have to create citations on your own.
There are a number of tools to help.

If you found your article/book in OneSearch, there is an option included!

Click "Cite" while viewing the material, select your citation style at the top, and copy and paste into your paper's references.

Remember to double check the citation for accuracy!

Citation Tools

Copyright & Fair Use

Copyright gives the owner of a work exclusive rights to that work. Exceptions to this include items in the public domain, items with Creative Commons licenses, and items used under fair use.

Remember, failure to follow the guidelines of copyright, public domain, Creative Commons, and fair use is called plagiarism.

See UW-Superior's resource on Copyright & Fair Use to learn more.

Marketing Research: Citations

This guide is your link between the Marketing Research course and the CVTC Library!