Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing Strategy: Secondary vs. Primary Sources

This guide is your link between the Marketing Strategy course and the CVTC Library!

Secondary Research - An Overview

Secondary research refers to the use of any data and information, that has already been compiled by other agencies for their own research purposes.  A few things to keep in mind:

Shonnmharen. (2015). File:Secondary Sources.png - Wikimedia Commons. Retrieved October 1, 2018, from https://commons.wikimedia.org/wiki/File:Secondary_Sources.png

Primary Research - Another Overview

Primary research, also known as primary data, is any type of original research that you go out and collect yourself through first-hand investigation.  Again, a few things to keep in mind: 

Shonnmharen. (2015a). File:Primary Sources.png - Wikimedia Commons. Retrieved October 1, 2018, from https://commons.wikimedia.org/wiki/File:Primary_Sources.png