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Marketing Strategy: Secondary vs. Primary Sources

This guide is your link between the Marketing Strategy course and the CVTC Library!

Secondary Research - An Overview

Secondary research refers to the use of any data and information, that has already been compiled by other agencies for their own research purposes.  A few things to keep in mind:

Shonnmharen. (2015). File:Secondary Sources.png - Wikimedia Commons. Retrieved October 1, 2018, from https://commons.wikimedia.org/wiki/File:Secondary_Sources.png

Primary Research - Another Overview

Primary research, also known as primary data, is any type of original research that you go out and collect yourself through first-hand investigation.  Again, a few things to keep in mind: 

Shonnmharen. (2015a). File:Primary Sources.png - Wikimedia Commons. Retrieved October 1, 2018, from https://commons.wikimedia.org/wiki/File:Primary_Sources.png