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Marketing Strategy: Additional Online Resources

This guide is your link between the Marketing Strategy course and the CVTC Library!

Notice of changes

Due to several website changes, there will be some linkage adjustments made during the Spring 2019 semester.  

As a reminder - if you would like a resource shared on this page, or you think something is missing, please let me know by emailing me at nashman@cvtc.edu

Government sites

American Fact Finder

Provides access to data about the United States, Puerto Rico and the Island Areas.  The data in American FactFinder come for several censuses and surveys.

Bureau of Labor Statistics (BLS)

Agency responsible for measuring labor market activity, working conditions, and price changes in the economy.  Link defaults to Industries at a Glance portion of the site.

U.S Small Business Administration (SBA)

An independent agency of the federal government that seeks to aid, counsel, assist, and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation.

SBDCNet

Official National information Clearinghouse of the U.S. Small Business Administration.  You can find a lot of free industry reports and snapshots here.

Bureau of Economic Analysis

The Bureau of Economic Analysis (BEA) promotes a better understanding of the U.S. economy by providing the most timely, relevant, and accurate economic accounts data in an objective and cost-effective manner.

United States Department of Agriculture 

Organization that anticipates trends and emerging issues in agriculture, food, the environment, and rural America and to conduct high-quality, objective economic research to inform and enhance public and private decision making. Linkage defaults to Retail and Wholesaling within the website.

Pew Research Center

A ton of free research that you can use to better understand your target market. Best of all, the site has a sleek UI and interactive charts that reveal more granular data as you hover over certain elements.

 

Social Media Trends

Audience Insights (Facebook Demographics) You must be logged into a FB account to use this tool.

An audience creation tool from Facebook lets you create any sort of target demographic—by region, by age and gender, by interest, by page likes, and more—and shows you the breakdown of the audience slice you’ve chosen. One of the quickest ways to learn about those who have liked your page is to run insights on that specific segment.

Twitter Trends

Imagine a Google-like search engine devoted solely to Twitter. You enter your search terms and, voilà! You see every public conversation happening on Twitter that contains that phrase.

Social Mention

A social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.  It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc

Other Online Tools

Think with Google 

Think with Google (formerly Marketer's Almanac) surfaces data, insights, and consumer trends around these key moments to help you get a jump on your marketing plan.AMAZING tools for consumer insights, competitive analysis, and more.

 

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