A couple of quick addendums to the video:
The industry's most widely used business research database, Business Source Premier features full text and searchable cited references for top journals covering a variety of business disciplines.
Online learning platform with over 13,000 courses taught by real-world experts. Includes Lynda.com content. This is a great resource for building up your "soft skills".
Basic Marketing Research by BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition. You examine the two dominant approaches to gathering marketing information, learn how to merge these approaches and work with data from multiple sources. You review the information-gathering function from the perspectives of researchers who gather information and marketing managers who use it. This presentation is packed with the features that make it a best-seller, from study tools to updated content to an easy-to-read writing style.You may want to look up your NAICS code via the US Census Bureau (pronounced "Nakes") ahead of any industry searches. This can pinpoint the appropriate industry(ies) your business falls under. The US Census Bureau has an informative NAICS resource page you can use.
Trade publications and websites can give you an idea as to who an industry's customers are and their needs. For example, if doing research on the cosmetic and nails industry, review NAILS Magazine. To find trade publications, Google your industry with keywords like "trade organization" or "trade associations". You can do this in OneSearch and Business Source Premier as well.
In addition to the nationwide organization, many local communities also feature their own Chamber of Commerce organizations that offer guidance and resources specifically tailored to the market and issues of the local community.
Access additional resources lists by clicking on the links below
You can also find demographics Association & Trade Websites and/or from a clients' social media accounts.
With their permission, of course.
You must be logged into a page's FB account to use this tool.
An audience creation tool from Facebook lets you create any sort of target demographic and shows you the breakdown of the audience slice you’ve chosen. One of the quickest ways to learn about those who have liked your page is to run insights on that specific segment.
